Why Women’s Football is Important to Broadcast Live?

It is important to broadcast the women’s world cup matches live so that it makes the most of the moment. BBC has decided to broadcast all the matches of the eighth edition of Women’s World Cup. Before England and Sweden face each other in the third-place play-off at the World Cup, the nation will definitely feel proud of the moments and achievements of the players. At times, the Lionesses have provided exciting and breathless football matches and they have even scored more goals than any of the other world cups in France. The manager of the team, Phil Neville, also has a record of only four defeats in a total of 23 matches that are enviable. The loss for England in the semi-final against the United States this week was declared as the biggest UK television event of the year.

Women’s football matches have come of age recently and they make the very most of such a moment. It is growing in popularity across Western Europe now. Women’s football was banned in England has thankfully gone now, known as the misogyny of the past. Unfortunately, Sexism has not completely disappeared. The former French captain, Patrice Evra, who appeared as an expert during men’s World Cup last year gave appreciation to Eni Aluko, his female English co-panelist, as he was astonished to hear a woman offering a fluent and pointed analysis of the matches. It is excellent for the beautiful game to find out such attitudes that are an exception.

Women’s games generated nearly £40.7m revenue between 2016 and 2018 which is known to be a fraction more than the men’s. The women’s team is fighting for equal pay as part of rights. Perhaps the solution is to broadcast top division games for women live on the BBC. It is understood that there is an appetite for those and also high-profile exposure that would help drive supporters. This, in turn, will help to increase the funds commercially.